Chelsea Market

Manhattan’s Chelsea Market was not always the tourist attraction it is today. It didn’t always draw more than 6 million visitors a year from across the country and around the world. It wasn’t always one of the great food halls of the world, with more than 35 vendors purveying everything from soup to nuts, wine to coffee, cheese to cheesecake. And there weren’t always offices of hip companies and TV production studios on its upper floors. Once it was a National Biscuit Company relic whose claim to fame was the Oreo cookie. And in 2011 it was just a daring new retail and office idea that needed a powerful identity and a clear strategic direction. 

Our solution was to create an interior that captured the area’s historic industrial vibe and populate it with a patchwork quilt of “mom and pop” food shops, specialty eateries, and curated boutique shops. We then developed a brand identity that embraced the neighborhood’s meatpacking past while celebrating its vibrant gastronomic present and future.