Museum of Ice Cream
When the Museum of Ice Cream pop-up first came on the scene in 2016, it took New York City (and social media) by storm—with a flood of people eager to wade into its pool of sprinkles, pose in front of its ice cream cone wall and try its edible sugar helium balloons. The experience was so popular that it sold more than 300,000 tickets—worth around $5.4 million—in its first five days and racked up a waiting list of of over 200,000 people by the time its limited run had closed
To date, the MOIC has had over 1.5 million visitors across pop-ups in Los Angeles, New York, Miami, and San Francisco. It has also branched into retail with a Sephora makeup collection, a branded ice cream, and a branded children’s clothing line for Target. The lickable, likeable, shareable ice cream-centric experience that could, has grown into a brand now valued at over $200M.
