Hope is Medicine

Research shows that the joyful experiences that Make-a-Wish brings to seriously ill children can not only lift their spirits, but may actually improve their outcomes. By fueling hope, Make-A-Wish gives children and families a moment of life outside their disease and can play an important role in positive long- term outcomes. The campaign was a series of print, digital, and outdoor executions illustrated the idea that hope can be just as important as medicine. A live event featuring larger than life images from the campaign succeeded in raising awareness and garnering significant media attention.

Make-a-Wish donations went from declining, to a 9% increase,  and a 19% increase among corporate sponsors – their most important target. The campaign received the ‘Brand Advancement Innovation’ award from AdAge Magazine.